This is also a feasible model for larger media outlets: See Slate Plus. Here’s a list of the top earners amongst podcasters on Patreon, which in some cases is a not small amount of money, and a blog post from Jack Rhysider of the excellent Darknet Diaries podcast that details his 2019 Patreon earnings. This allows for a lot of podcasters to secure a healthy base pay that doesn’t rely on advertising revenue.
Podcaster salary free#
Using platforms like Patreon, Glow, and Supporting Cast, podcasters can provide premium content to their most rabid listeners for a recurring, monthly fee, but still allows for a free listening tier that helps funnel more listeners to the premium content. Premium content: The premium content wellspring toes the line between ad-supported and subscription models. Some of the players in this field include Megaphone’s Targeted Marketplace, Art19, and Acast.ģ. Brands will usually purchase programmatic space using audience demographics as opposed to selecting specific shows and genres. Programmatic: One of the fastest growing segments in the podcast advertising marketplace is programmatic advertising, which you may recognize as non host-read ads that appear in podcasts.There are also podcast marketplaces such as Advertisecast that allow podcasters to list their shows and inventory for brands to browse and select. They have a very particular and specific way of purchasing ads, and usually plan quarterly.
These agencies will vet the podcast and associated talent, and will plan a large, cohesive campaign on behalf of their clients. For example, agencies like Veritone One, Ad Results, or Havas Edge represent clients like LinkedIn, Noemie, and Embark. Through an agency: Podcast advertising agencies operate either as an intermediary or broker for the brand, or as a marketplace.
These ads are usually product endorsements, direct response, and host-read.
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